Email marketing and raffles: direct, effective, profitable
Email communication remains a powerful tool to grow your business. It allows you to create a genuine connection with your customers, tailor your offers to their needs, and increase your revenue.
Yet, before sharing their contact information, your customers often wonder, "What’s in it for me?" They want a real, immediate benefit.
For a long time, newsletters were offered in exchange. But producing content every month requires time and energy. For many small and medium-sized businesses, this is not realistic.
That’s why we propose a simple and motivating alternative: offer them the chance to participate in your giveaways (products, gift cards, discounts…). This concrete benefit truly encourages them to share their contact details with you.
Under Canada’s Anti-Spam Law (C-28), easy unsubscribe options are a must. But for your enterprise it’s more than compliance — it’s about showing care and building genuine trust with your audience. Our solution addresses all this: automation of data collection and validation, management of consents and unsubscribes, personalized sending, and integration of a giveaway system — making it all simple and effective.
In summary: build customer loyalty with professional emails and attractive giveaways — a modern solution your customers will love.
This could happen in your business.
Sophie enters your store and is charmed by the friendly atmosphere. At the checkout, you attentively start a conversation: — Thank you very much for your visit, did you find everything you were looking for?
Sophie smiles, delighted with her experience.
You continue enthusiastically: — We’ve just launched something unique: soon, we will be organizing exclusive giveaways for our customers. These could be flagship products, gift cards, or discounts… It’s our way of saying thank you to those who support us. Then, in a confidential tone:
— If you’re interested, all you have to do is fill out a small online form to participate. On this form, you will need to provide your email address, your phone number, and the store code I gave you.
Sophie hesitates a little: — I don’t want to receive too many emails…
You reassure her with a smile: — Rest assured, we only send the essentials; you are always free to unsubscribe. The only consequence is that you won’t participate in the giveaways anymore. But we promise, we make sure every email is valuable for you.
Sophie, won over by the simplicity and the chance to win great prizes, quickly signs up after her visit.
A few weeks later, your list of participants has grown.
Sophie receives an email announcing the first giveaway reserved for registered members.
Creating a giveaway is very simple. You just need to describe the prize to be won and determine a number of entries (for example, 500) to ensure each registrant has a place.
When the giveaway starts, each participant receives, by email, their entry number and all pertinent information about the giveaway.
On the appointed day, the drawing is held and a winner is selected. the winner receives an email, is congratulated and invited to claim her prize
the others are warmly thanked and encouraged to remain members for upcoming giveaways. Following the draw, a video will be available on our website so that all participants can see how it was conducted.
By facilitating the collection of contact details and creating regular engagement with your customers, this system generates loyalty and enthusiasm while keeping the relationship simple and human — a true win-win solution for your business.
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