Sending emails is ok, sending SMSs is much better!

20% for emails
95% for SMSs


ose percentages are the percentage of emails and SMSs being read. There are no errors in those percentages. Only 20% of emails received are read by the population and 95% of SMSs received are read by the population.

Perhaps you are wondering what could explain that difference between those percentages?

It's probably because it's easier to manage everything related to SMSs than to manage everything related to emails. Many persons are not comfortable with the use of information technologies, so it's just normal that they will prefer the easier tool to use.


For example before you can send and receive emails, there are many steps to complete. Those steps could be like the following steps:

  • It's possible that the user will  have to install an application that will let you manage emails.
  • Following that installation, the application will have to be configured. This step could prove to be more or less complex to do. Many users won't be able to complete that configuration.
  • The application will have to be launched to either send an email or see if new emails have ben received.

It's not unusual to see users who won't be able to complete all the steps needed to install and configure an application to manage emails. They will have to find someone who will be able to do it for them.



As for the steps that will need to be followed so one can send and receive SMSs, they could be like :

  • There is nothing to insall
  • To send an SMS you will have to select the cellular phone number of the person that is going to receive the SMS. Then you have to enter the text to send and you send the SMS.
  • Nothing has to be done to see if you received an email. It will just appear on the cell phone.


You can now understant why there is such a difference in percentages or email read versus SMSs read. Wether it's for marketing of customer relationship management, sending SMSs will be very efficient.
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Here are some samples of interesting reasons to send SMSs

  • Remind your customers of their appointments.
  • Remind your customers about services they could be scheduled to have on a regular base.
  • Wish a happy birthday to your customers and offer them a discount on their next visit.
  • Inform your customers about products offered with a rebate for a limited time
  • Remind your customers about the date of your vacations.
We need to warn you about something. When we speak about SMSs, one have to understand that it will be made of one or more segments. The SMS is the whole message. The maximum size of a segment is 160 characters. So if the SMS that you want to send is 170 characters, a total of 2 segments will be required for that SMS.


Warning! Even If it's possible to send SMSs that have more than 160 characters, we highly recommend to not send SMSs that long. So stick to 160 characters. Think about the person that will receive the SMS. That persone doesn't want to read a novel.

No matter what is the package that you will use with our application, you will be able to buy additional segments. The following grid will give you the costs (Canadian money) depending on the number of segments that you will buy.
Total cost
Segments
Cost by segment
$137.50
2500
5.5 cents
96$
1600
6 cents
52$
800
6.5 cents
28$
400
7 cents

Please note that those are north american costs.

Warning! The prices can change without notice.

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